Online Banner Advertising: Is It Still Effective?
Online banner advertising was extremely popular when advertising space was first sold on the web. But today, some internet business owners think that it is no more relevant. Is online banner advertising still effective? web advertising
A website that sells banner advertising space can only guarantee that individuals will discover your ad. They cannot guarantee that anyone will read it or click to your landing page or website.
The international information and measurementcompany and Nielsen, recently documented that investment in display internet advertising, including online banners, increased over 26% for the first quarter of 2013. Logically, if banners did not work, business owners would not continue to buy them.advertising media
How do you make your online banner advertising effective?
Success with internet business marketing, like marketing an offline business, always equates to getting an acceptable return on your own marketing investment. You are wasting your money if your banner campaign is costing more than it's earning. The normal click through from banners is roughly 2% to 5%.
Actual cash from direct response advertising sales is not really the only way to measure the success of your banner ad. If you are directing visitors to a landing page and collecting emails with an opt-in form, these people may well buy another product from you at a later date via your email marketing campaign.
Online banner ads can also be effective as being a marketing branding tool. Brand advertising, rather direct response advertising, costs a lot of money because you need massive exposure for effective results. This kind of banner advertising is favoured by large companies who may have the budgets to enjoy on this type of marketing.
The effectiveness of your banner ads depends on applying the right strategies, as with any form of advertising. To optimise your banner ad performance, ensure that it is placed in a leading position at the top, or close to the top, in the page. Position the ad on the relevant website with steady, reliable traffic that is visited by people who are thinking about your products or services.
Sell the click, not the item
Online banner advertising has become modern-day with better targeting and improved graphics. The goal is to 'sell the click'. Make sure that your message is all about a want, desire or concern that your audience might have, so that they ought to select the ad to learn more. It's the work of your money page to promote the product.
Your chances of getting viewers to really click on your banner ad increases whenever your message motivates people to learn more. Then, once they have clicked on your banner they are directed to a landing page that provides something of value in exchange for their email address. Once you have their current email address, it is possible to follow-in the lead with e-mail marketing.